![]() In part, AI seeks out specific terminology, such as people whose title or job description includes the word ‘sponsorships.’ AI also applies machine learning, or finding statistically relevant connections between pieces of information, to this search process.Īdditionally, AI finds companies that typically are willing to spend a lot of money but often aren’t public enough to catch the eyes of a sales rep, including businesses that have venture capital funding or perhaps are preparing for an IPO. AI, as Demand Sports applies it, does the often-unforgiving heavy-lifting of identifying good potential clients that salespeople do. The edge that AI can provide a company is by searching volumes of information faster than a person can. We have some that are in the several thousand-percent ROI.” As Rey described it on a video call: “We have 40 teams and a 100% success rate on our 90-day pilots on the hypothesis that we can drive value for your team. Rey, who had previously built companies in internet advertising and web security, had the idea to use AI to generate qualified “top of the funnel” sales leads. The AI, Burk said, worked “like magic”-it created about $500,000 in realized sales with $750,000 to $1 million in the pipeline for the upcoming 2023-24 season.īurk and his team tallied those figures with help from Demand Sports, an arm of six-year-old Demand Inc., which is an AI technology outfit founded by Silicon Valley veteran Derek Rey. ![]() Burk gave it a trial and quickly saw results. The colleague, Zack Sugarman, had told him how the AI was generating qualified sales leads and setting up meetings for more than three dozen pro sports organizations. But Burk knew a sports marketing executive at Wasserman who had left a 12-year career there for a little known AI start-up. One solution might have been hiring four sales reps-but identifying the right people, hiring them and getting them up to speed would take a significant amount of time and budget. SportsVisio Raises $3M Seed Round for AI-Driven Basketball Analysis Marlins Ask Fans to Name Their Price in Ticketing ExperimentĪmazon Returns for NFL Games With AI Plans and a Relaxed Kirk Herbstreit
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